Home Catalogue for Women’s Aid

Our entry for the A Post Direct Mail challenge. The idea was to take one of the world's most iconic pieces of direct mail, the IKEA catalogue, and subvert the format to talk about domestic violence for Women’s Aid.

It was a funny time where a lot of agencies weren’t entering local awards so this was the first thing I won in the industry. Won(ish), we came runner up overall and I still really like it. Shame all those banner ads I made didn’t get the same glory but ahh well.